PRLog (Press Release) – Aug 01, 2011 – Color was king Friday afternoon at a staging area outside the Subaru of Indiana Automotive Inc. plant in Lafayette.
While associates munched on red, white and blue frozen ice treats, a ruby red 2011 four-door Outback emerged from gray smoke that billowed around door S23 -- the 2 millionth Subaru vehicle produced at SIA.
"It took us 13 years to build the first million Subarus. And at our current rate of production, it should be less than seven years to build our next million Subarus," said Tom Easterday, SIA executive vice president, before the brand new O bmw M5 specification utback was showered with sparkling mineral water as associates cheered the car's arrival. "Well over half of all Subarus sold in the U.S. in the past two years were built right here."
Along with the SIA-made Legacy, Outback and Tribeca models, Subaru also sells Forester and Impreza models that are built in Japan.
Through the first six months of this year, Outback sales totaled 51,239. That's a 25 percent gain over the same period in 2010. Sales of the Legacy are up 12 percent during the same period, to 21,284 units. July sales reports are to be released Tuesday.
Dave Sullivan, director of industry analysis with AutoPacific Inc., an automotive marketing research and product consulting firm in Troy, Mich., said Subaru's success can be traced to its philosophy of remaining true to its brand and not trying to do anything outrageous.
"Subaru has long been a niche vehicle for a lot of consumers, and lately they've been experiencing some tremendous growth. It's kind of like people look at Subaru as being capable and efficient," Sullivan said.
"They have a lot of character and really stuck with all-wheel drive and versatility. first drive audi a6 Subaru is great for people looking to have a positive impact on the environment."
The 2 millionth Outback that was celebrated with cheers from associates Friday was driven by Bill Erdes, one of three employees in the car who have worked at the plant since 1988, before production started.
"It was a nice honor. I'm one of the oldest and most senior people," said Erdes, a supplier quality associate.
"I can remember watching the first Job 1 (Subaru) come off the assembly line. Two million seemed like such a long way off, but it's here. It's a great thing for Subaru and SIA. They have a great car, and people are buying it."
That first car, a 1990 Legacy that was produced Sept. 11, 1989, sat alongside the 2 millionth Outback during the ceremony.
"Over the course of these past 22 years, a total of nearly 3,430,000 vehicles were assembled at SIA, including 2 million Subarus," said Motokiyo Nomura, the company's president and chief executive officer.
"We could not have achieved this success without our teamwork. We need to keep reminding ourselves of safety first."
In the past, the SIA plant has turned out Isuzu pickups, Infiniti m hybird Rodeos, Amigos and Axioms, as well as the Honda Passport and Subaru Baja.
Along with the cur ni ssan GTR specification rent Subaru vehicles, SIA also is under contract to produce the Camry for Toyota.
Outback and Legacy models are shipped from Lafayette to more than 50 countries.
Nate Wade Subaru sends it's congrats to everyone at Subaru. We are proud to be associated with such a great company. As always, for everything Subaru in Utah, Visit http://www.natewade.com for details and all the latest news.
Source: jconline.com
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